Whether you’re an event professional looking for impressive technology for the next event or you’re an advertising agency wanting to provide your client with a new innovative approach; there is one thing in common. The need to find event technology you can trust and is reliable so your event goes off without a hitch. Here are the three event technology blunders to avoid when contracting a company that is right for you:
Technology is Obsolete
The presentation looked great and the demo was amazing, but make sure the technology is current and has no bugs or glitches. Additionally, ask for a manifest of what devices they store in their warehouse if you are renting hardware like tablets. It will give you a better idea of the types of iPads, servers and other devices that they have readily available. Another way to experience how the technology works is to request to attend an event where the IT is being used. It’s a great precursor to seeing how everything operates when the client needs it to function properly.
Event Managers with Little to No Experience
Not only should the technology be proficient, but so should the experience of the people running the event. If the organization might lack deep experience, request a webinar or in-person discussion to specifically discuss the benefits of using their technology instead of the competition. Ask questions regarding how long they’ve been in business, who their clients are and the background and experience of the staff. While the company might be relatively new in name the team they assemble might be very good and are all veterans in the industry.
Delivery of Content
Innovative technology at your fingertips is to make things easier, not harder, right? Not all platforms make things simpler when it comes to delivering content in a way that is memorable. While a platform might have a visually appealing interface, the event’s content and messaging should be the most important part. The company chosen should ensure that the attendees have a memorable and engaging experience because of the platform. If they only remember how “cool” the technology was and none of the content is recalled, then the purpose of the event is lost. Additionally, if the content is lost because of the “coolness” of the platform, then the requirement of printing all of the content could result. This would waste time, resources and money overall. This is why it is crucial to double check that the technology chosen is putting the content delivery as an important part of their business.